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企业纲领为振兴中华民族产业而努力奋斗！
Enterprise programme: striving for rejuvenation of Chinese national industry .
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企业价值观顾客第一，团队第二，股东第三
Enterprise value: customer first, team second, shareholder third.
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品牌理念会娱乐 更快乐
More Entertainment,More Fun
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企业使命用产品让顾客生活的更健康，用服务让顾客生活的更快乐。
Enterprise mission：let products bring a healthy life for customers ,let service bring a happy life for customers.
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经营理念质量第一，信誉至上，保持特色，持续发展。
Business philosophy: Quality and reputation first, as well as maintaining characteristics & sustainable development.
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服务理念服务创造价值
Service philosophy: Service makes value.
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质量理念质量铸就品牌
Quality philosophy: Quality makes brand.
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成本理念一分一厘来之不易
Cost philosophy：Everything is not easily won.
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人才理念能者上，平者让，庸者下
Talents philosophy: Cultivating talents in accordance with the survival of the fittest.
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学习理念持之以恒，学以致用，提升自我
Learning philosophy：Persistence, flexible, promotion
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安全理念安全就是生产力
Security philosophy: Security is productive forces.
食”=“人”+“良”，这是老祖宗对我们所有食品生产者的告诫：做食品的人，必须讲良心，良心缺失的人，不配做食品。而这，亦是全体周黑鸭人的道德底线，从业守则及理论基础。
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